adsense transparency

The new Adsense transparency plans to simplify the life of publishers since publishers are the backbone of the open web.

Adsense started 15 years to help publishers make money. The advertising giants paid over $11 billion to our publisher partners from advertising in 2016.

However, many publishers have always pursued an opaque, transparent policy concerning Adsense, but this will soon change. The company plans to simplify the life of publishers by offering them more transparency and more control.

Many publishers felt pretty bad about Google Adsense. Many advertisers launched a massive boycott of their ads on YouTube after realizing the unexpected. The company announced two massive updates,  based on direct feedback from publishers:

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1. Suspension to affect pages that breaks the policy and not the whole website

The rules are quite logical and understandable.When a publisher violated the rules, he received an e-mail asking him to disable the inserts on the pages concerned, without mentioning them.

Historically, for most policy violations, we remove all ads from a publisher’s site. Adsense roll out page-level policy action as the new default for content violations. Adsense would be be able to stop showing ads on select pages, while leaving ads up on the rest of a site’s good content.

However, if a publisher violates the rules too often, then the measures taken may extend to his entire site or account. Approximately 93,000 sites are blacklisted for violating the terms of service since 2012.

2. A new Policy Center for publishers that use AdSense

AdSense publishers will have more transparency about why policy actions were taken and the violations found, including page-level action data, so they can quickly resolve these issues across all their sites and pages using step-by-step instructions. The Policy Center also makes it easy for publishers to tell us when policy issues have been resolved and their pages are ready for review.

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